History

Beginnings of Pourvoirie du Lac Pierre

In the late sixties, a rustic camp was built on Lac Pierre. The owners at the time generally walked there and transported materials by portaging them from lake to lake for nearly 10 km.

Development over the years

Mr. Magella Dolbec was the first to develop the outfitter. He had three camps built and developed a clientele of fishermen who returned every year. They would take a seaplane from Lac Sébastien in St-David de Falardeau for stays of 4 to 6 days.

Trails were cleared on most of the lakes over the years. The camps, although rustic, offered good quality accommodation.

In May 1996, a group of businessmen acquired the facilities. Steps were taken with the Ministries to bring the facilities into compliance and development plans were established.

In 2001, with road access, the businessmen invested significant amounts and major works began. More than 700 trips of sand were transported. In 2002, 6 new chalets were built and an existing chalet (Le Routier) was renovated and is now called Le Trappeur. In 2006 and 2007, several efforts were dedicated to increasing fishing availability by opening several new lakes.

 

New owners and new direction

In August 2020, the Marchand-Bergeron duo acquired the assets of Pourvoirie du Lac Pierre to maintain activities but transform the site to offer winter accommodation services for both on-trail and off-trail snowmobilers, and to develop the site for adventure tourism. In 2026, a major turning point: the company takes a decisive step in its business model. The owners transition from an outfitter lease to a commercial resort lease. This strategic change reorients the domain's DNA towards high-end chalet rentals, adventure tourism, and ecotourism, while preserving the wild beauty of the territory.

Mission

The mission is to OFFER a trail and off-trail adventure experience for snowmobiling, ATV riding, and various activities in the HEART of the forest in complete safety and in a context of sustainable development.

Values:

Workplace happiness, Health/safety, Respect, Teamwork, Continuous improvement, Competence, Eco-responsibility, and Customer experience.

Brand image

The round shape is adapted to digital platforms and the spirit of the times. Metaphorically, it represents a gold coin, a reference to the main theme of the Domain: GOLD RUSH.

Its wood-like texture also evokes a wagon wheel: a defining element of the theme. The mountains are a common culminating point between the Monts-Valin and the Klondike, a mountainous region in the Yukon that was popularized by the gold rush between 1897 and 1899. It goes without saying that this geographical element must have a prominent place at the heart of the logo. Moreover, the appearance of the mountains gives a "4-season" character, by not explicitly displaying any distinctive sign evoking summer or winter (fish, moose, snow, etc.). - The conifers quickly position the geographical location favored by the Monts Valin. They are inverted to metaphorically expose the beauty of mirror lakes that reflect the landscape's relief.

The number is a small nod to the "lucky 7." - The designs are also conceived to reproduce the engravings found on a gold coin. The brand image colors are in a palette of light brown and anthracite gray.